Online Business Made Simple: A Comprehensive Guide for First-Time Entrepreneurs

You’re looking to start an online business but don’t know where to begin then you’re not alone. Many people feel exactly the same way, curious, hopeful but also overwhelmed. Perhaps you’ve worked in a traditional job for decades or spent years supporting others. Now, with retirement approaching, the numbers just don’t seem to add up and you’re wondering what your next chapter will look like.

The thought of starting something online sounds exciting but also a little terrifying. You have questions like:

  • Do I need to be good with technology?
  • Will I have to sell to friends and family?
  • What if I waste money and fail?

These are real, valid concerns. They’re the same ones we had. The truth? You don’t need prior business experience. You don’t need to be tech-savvy. And you certainly don’t need to “sell your soul” or chase gimmicks. What you need is a clear path, honest support, and the freedom to move at your own pace.

We’ve done the research and the hard work to bring to you a few tried and tested online business models that everyday people, yes, people like you, are using to create meaningful, flexible income starting from scratch. These all include the “Dos and Don’ts” to help you avoid the mistakes many beginners make.

Blogging lets you share your experience, stories and expertise on topics that matter to you. You write articles, offer insights, and build an audience that trusts your perspective. You can monetize through ads, affiliate links or selling your own products.

Do:

  • Post consistently and focus on being helpful.
  • Choose a topic you care about to stay motivated.
  • Promote your posts via social media or email newsletters.

Don’t:

  • Try to cover too many topics, narrow focus builds trust.
  • Expect instant income; blogging is a long game.
  • Copy content from others, authenticity builds real connection.

You earn a commission by promoting products or services you genuinely believe in. Share these via blog posts, YouTube, email or social media. When someone buys through your special link, you get paid.

Do:

  • Only promote things you’ve used or trust.
  • Focus on solving your audience’s problems.
  • Build trust before pitching anything.

Don’t:

  • Spam people with links, they won’t trust you.
  • Promote everything, be selective.
  • Hide affiliate relationships (disclosure is key)

Turn your knowledge into checklists, workbooks, guides, courses, or templates. These digital assets can be sold repeatedly without inventory or shipping.

Do:

  • Start small with one helpful product.
  • Validate your idea, ask your audience what they need.
  • Offer bonuses or extra value.

Don’t

  • Overcomplicate, simplicity sells better.
  • Skip research, see what’s already working.
  • Rely only on one platform (have backups).

Create an online store to sell physical products you make or source. You manage inventory, fulfilment, and customer service but you also control your brand.

Do:

  • Focus on products that reflect your values.
  • Use tools like Shopify, Etsy, or WooCommerce.
  • Test small before expanding.

Don’t

  • Ignore shipping logistics
  • Underprice, consider time and materials.
  • Skip product photography, it makes a huge difference.

While there are many paths to choose from, affiliate marketing is one of the most accessible, low-risk ways to start your online business especially if you have no previous experience.

You don’t need to create your own products. You simply share what works, build trust and earn commissions when others buy through your links. It’s ethical, flexible and deeply rewarding but only if you know how to build trust with your audience.

That’s where Authority Marketing comes in. It’s not about being famous, it’s about becoming a trusted voice in your space. When people see you as credible and helpful, they’ll naturally want to follow your recommendations.

What if we could show you a clear way forward? One that offers realistic training, honest support, and a community of people just like you, people building something meaningful without the noise or the hype?

That’s why we are offering a free email video series to walk you through the exact steps we took to start our own online business.

In this video series you will meet:

Christian who thought he was supporting his family by working long hours but he says “At that point I realised I was about to lose my family because I had been working so much that they didn’t know me anymore”.

Nicole who used the affiliate marketing model as a springboard and turned her passion for photography into a thriving business.

You’ll discover:

  • How to choose a model that fits your background and lifestyle
  • What tools and support are available (even if you’re not tech-savvy)
  • Why Affiliate Marketing works and how to do it right
  • How to communicate with confidence and build authority in your chosen area

This is not a sales pitch. It’s a chance to explore what’s possible at your own pace, with zero pressure or obligation.

Let this be the moment you stop waiting and start creating a future you can be excited about.

Hi, we are Jackie and Mick, a married couple who swapped the daily commute for a home-based lifestyle after the pandemic made us rethink what really matters. With decades of experience and skills across different roles in the UK, we found new purpose through an online business education program that aligned with our values and passions.

“Every day is a school day” they say and we are on an educational journey to build an online business that is practical, flexible, and relevant to today’s digital economy and is key to building our confidence and creating change.

We now live in a beautiful part of the Scottish Borders where we continue to learn, grow, and are passionate about helping others do the same. We are building something of our own and the future is bright.